Products with Purpose that are good for people and the planet

Stack of three books titled 'What Does It Matter?' by Emma Pears, with a yellow cover, purple and red text, and an open page showing text inside.

What Does It Matter?

Live with less stress and more joy

Our best-selling book is available worldwide and in all formats.


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  • "It's the ultimate book teaching us what we know deep down, that life is for living and not stressing."

    HELLO! Magazine

  • "I am recommending it to all of my clients as a brilliant tool to calm your nervous system, to help improve mental and physical health"

    Simoné Laubscher, Founder & Formulator of Rejuv Wellness, Formulator of WelleCo for Elle McPherson

  • "Emma explains the nuanced implications of what and how to think in a way that enables a more fulfilled life for us all."

    Fiona Murden, Psychologist and Award-Winning Author

  • "This book will help readers to ask questions that will give them some peace and direction. Enjoy the ride!"

    Colleen McLaughlin, Emeritus Professor,

    University of Cambridge

Live with Less Stress and More Joy

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Live with Less Stress and More Joy -

A plain brown paper tote bag with beige handles hanging on a white wall.

IT ALL BEGAN WITH THE BOOK.

OUR PRODUCTS ARE INSPIRED BY OUR READERS WHO ASKED FOR MORE WAYS TO INTEGRATE THE MESSAGE INTO THEIR EVERY DAY LIFE.

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It matters to us that all our products have purpose.

We will not fill our planet with stuff for stuff’s sake. We will provide you with things that are genuinely useful.

All our products are good for both the people purchasing them, and for those who produced them.

We want to treat the planet with the due care and attention it deserves. We consider the impact of our products on those living now and generations to come.